Orisha Skincare | Portfolio

Orisha Skincare - A Brand Strategy That Accented The Brand's Value

Brand Strategy
Brand Messaging
Brand Identity
Brand Guidelines
Digital Strategy
Web Design

THE CHALLENGE

Orisha, a company that has been in the skincare business since 2017, recognized that its branding (or lack thereof) didn't align with its brand values or target market.

I was tasked with creating a natural, upscale brand that would convey a sense of quality and highlight the value of using natural ingredients in skincare products.

APPROACH

Because Orisha did things differently, I built a brand that would stand out in the Nigerian Skincare market. I established a position that focused more on the emotional benefit of Orisha's products.

THE BRAND STRATEGY

For every new brand I work on, I craft a comprehensive brand strategy that includes developing the brand's personality and messaging. These insights are then compiled into a detailed document, which serves foundation for my design decisions. Here's Orisha's Brand Book:

THE MOOD BOARD
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I make mood boards for each project to make sure both my client and I are on the same page. The mood board is a visual representation of the brand's emotions I obtain during the brand strategy session. For Orisha, these emotions were sensitivity, warmth, and elegance.

THE VISUAL IDENTITY
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I designed a flower motif as Orisha's primary icon. The logo features an elegant serif typeface. Combined with a predominantly neutral color palette accented by green, Orisha's visual identity embodies luxury, tranquility, nature, and sophistication.