Eternal Blossoms | Portfolio

Eternal blossoms = branding for a lifetime

Brand Identity
Social Media Design
Packaging Design
Web Design

ABOUT THE BRAND

Eternal Blooms is a compassionate flower shop specializing in funeral arrangements. Their mission is to provide comfort and solace during life’s most challenging moments. They offer a range of elegant and heartfelt floral tributes designed to honor the memory of loved ones and bring peace to both the departed and the living.

THE LOGO

The logo for Eternal Blooms blends elegance and symbolism to reflect the flower shop's mission of providing compassionate funeral arrangements. I created the word mark using bold and old fonts to suggest timelessness and gravitas. The icon features a rose that doubles as a candle, surrounded by flowers and birds, representing love, beauty, hope, and peace. This design really reflects what Eternal Blooms is all about—bringing comfort and keeping memories alive in a beautiful, heartfelt way.

THE COLOUR PALETTE
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The color palette for Eternal Blooms is a mix of neutrals, dark green and purple, along with lighter shades of green and purple. This combination adds a touch of elegance and calm, fitting for a flower shop specializing in funeral arrangements. The dark shades convey a sense of tradition and respect, while the lighter hues bring in a sense of hope and serenity.